Introduction
Local Restaurants.com is always looking for innovative ways to help its advertisers promote and differentiate their businesses. With the increased popularity of online video, Local Restaurants.com is now introducing video advertising to its customers nationwide. A recent ComScore report showed that Americans watched more than 9 billion online video streams during July 2007. The Online Publishers Association found in their June 2007 study that after watching an online video advertisement, 52% of viewers took an action such as visiting a website or making a purchase. Let viewers know what makes your business different and get prospects excited about contacting you, with the power of video.
Product Summary
Video ads are the perfect solution for businesses whose physical location, services, products and employees can say it all. Local Restaurants.com offers several video ad product options:
Custom Video Ads
Custom video ads can combine on-camera interviews, customer testimonials, restaurant tours, live food preparation and customer interaction to create a unique, professionally-produced, commercial quality video ad. Custom video ads can be either 30 or 60 seconds in length.
Customer Supplied Video ads
Local Restaurants.com advertisers may supply their own video commercials for display on Local Restaurants.com. Customer-supplied videos are subject to approval by Local Restaurants.com for content. Customer supplied videos must meet the following technical requirements: up to 60 seconds in length; up to 5M file size; up to 300 kbps; standard DVD format or any other video codec format; and 720 x 480 resolution. Customer supplied video ads over 60 seconds will require editing at an additional fee of $300.00 to fit the 60 seconds allotted.
Placement Product
The video ad product MUST be associated with a Local Restaurants.com.com Premier or Feature Placement product; hence one of these products MUST be purchased with the video ad. Premier and Feature Placement products, like most Local Restaurants.com products, are for a 12-month contract.
What the User Will See
A designated video tab will be displayed on your Local Restaurants.com Premier or Feature Placement Business Profile Detail Page. The user can view your video by clicking on the video tab, then to play the video, the play button will need to be clicked. Alongside the video other information about your business can be viewed. The video player look and feel and the video link location, size and design will be determined by Local Restaurants.com and may change from time to time.
Custom Videos:
Day of the Shoot
Advertisers will be contacted to arrange for the time and place of the video shoot. A welcome package with details on how to prepare for and what to expect on the day of the shoot will be sent to the advertiser before the day of the shoot. A video professional will arrive at the advertiser's premises and will work with the advertiser to highlight those special qualities that make the advertiser's business stand out from its competitors. Approximately one hour will be spent by the video professional at the advertiser's location.
Location of the Shoot
Only one location is allowed in the video shoot. Multiple locations will involve an additional charge.
Creative Control and Delivery
Local Restaurants.com has overall creative control of the video content. Advertisers can expect to see their completed Custom video ads approximately 20 business days after the day of the shoot. Changes or re-edit will not be available for any custom video ad, except for factual errors found. If the Advertiser wants to edit the completed video, a fee of $100 will apply per request.
Video Preview
Local Restaurants.com will provide the advertiser with email notification and a link to preview the video ad before it goes online. Changes will only be allowed to correct factual errors. Approximately five business days after email notification, the video ad will "go live" on Local Restaurants.com.
Video Ownership
At the end of the 12-month contract, the advertiser will obtain ownership of the finished video ad. Such ownership includes a royalty-free license to the video ad background music and Local Restaurants.com provided graphics and images (solely for use in the video ad). The video ad is subject to a permanent license in favor of Local Restaurants.com to use all or any portion of the video ad in Local Restaurants.com's business. There will be additional charges for an encoded copy of the video ad or an uncompressed high quality copy of the video ad.
Video Shoot Cancellation Policy
Advertisers will receive a confirmation call the day prior to the video shoot. Any cancellation of a scheduled video ad shoot requires notice at least 24 hours prior to the day of the scheduled video shoot. Advertisers are required to call their video professional at the number supplied in the welcome package confirming the date and time of the shoot. Videos canceled without notice at least 24 hours prior to the day of the scheduled video shoot are subject to a $200.00 cancellation fee.
Professional Script and Voice Over
Local Restaurants.com will provide professional script and voice over services for Custom video ads for an additional charge of $200.00.
Re-Shoot
An advertiser may shoot a replacement Custom video ad any time within the 12-month contract period for an additional charge of $750.00.
Multiple Shoot Locations
One shoot location is included in the Custom video ad price. Multiple location options will be available for an additional charge of $150.00 per added location within a 15 minute drive of the first location.
Video Ad Contract Cancellation Policy
All video ad products require an initial 12-month contract. Advertisers who cancel their Custom video ad product prior to the end of the 12-month contract term will be charged an early cancellation fee of $750.00 to cover Local Restaurants.com's expenses in producing the video ad. Cancellation of a customer supplied video ad will not result in a cancellation fee. Please note that, although the Custom video ad portion of the contract may be cancelled, the associated Premier or Feature Placement product contract may not be cancelled prior to the end of the 12-month contract period.
Video Ad Copies
Local Restaurants.com will make a 'high resolution' copy of a Custom video ad available to advertisers six (6) months following the "go-live" date for an additional charge of $200.00. Upon request Local Restaurants.com will provide an advertiser with the completed Custom video ad URL. URL hosting will terminate when the video ad ceases to run on Local Restaurants.com.
Local Restaurants.com Branding Watermark
The Local Restaurants.com. watermark will be added to ALL Custom video ads, and Customer supplied video ads.
Right to Use Trademarks and Images; Permits and Licenses; No Endorsement; Indemnification
The right to use any trademark, trade name, or copyrighted material included in any video ad is the responsibility of the advertiser. The advertiser also must secure the right to use any artwork or illustration, or the portrait or picture of any person shown in the video ad. The advertiser will notify Local Restaurants.com, in writing, if the advertiser should cease to have any such right. The advertiser assumes sole responsibility for the protection of its intellectual property included in its video ad.
The advertiser represents and warrants that it holds all necessary permits and licenses to provide the products and services identified in the video ad. The advertiser agrees that it is responsible for ensuring that its video ad complies with any laws or regulations that may be applicable to its business. The advertiser understands and agrees that Local Restaurants.com does not approve or endorse any of the advertiser's products or services identified in the video ad.
The advertiser agrees to indemnify Local Restaurants.com (and its employees, contractors, affiliates and agents) against, and hold Local Restaurants.com (and its employees, contractors, affiliates and agents) harmless from, all liability, claims, demands, suits, or causes of action, whether or not partially attributable to the negligence of Local Restaurants.com, and will pay all expenses, including reasonable attorneys' fees, settlements and/or judgments incurred by Local Restaurants.com in the defense thereof, arising out of advertiser's breach or alleged breach of the foregoing requirements.
